The timing of/and the sequence of images on itv tonight were rather ironic. Violent in nature, The Kingdom is intermittently cut for commercial break – the commercials are for the Royal Air Force, on the night before Ramadan its tactlessly, blatantly subliminal. Adding another layer to the realities is the situation right now in Syria. These elements together are like a televised landscape of the relationship between the UK and the Arab world.
War is the overlying topic. The Kingdom starts with images of Americans in a compound in Riyadh playing softball. All the right touches, glowing sun, tapping the base with the brass bat, moms and kids, blondes and so on. Next thing you know, its men in thobes shouting “Allahu Akbar”! and blowing themselves up. Going on a rampage with a machine gun, there is just blood, screams and destruction. Of course, the FBI is going over to help.
Commercial break takes us to an average English girl at a desk looking for a job; she finds one. Zoom into Beirut, the girl explains that this is ‘no ordinary job.’ It’s an ad for positions at the Royal Air Force. She has to help British citizens get out of the Lebanon. It’s a good deed.
This can be looked at in so many ways. The trans-context here is clear. The Royal Air Force are presenting their TV message during a terrorist movie. But the more interesting aspect is this delve into Arabsville. The Royal Air Force are in Lebanon, sure there’s no situation there that needs military help as such but its close enough to be the ‘same thing’. On this night, the night of the attacks on Hama in Syria, this TV programming is telling us plenty. It was like watching a TV/movie remix except it was 'just regular' programming.